Terracot Studio
Website and brand kit for a local ceramics studio: marketing site, classes calendar, simple shop and content system.
- UI/UX
- Product design
- Branding
- Web
- 2024
About the project
Terracat Studio needed a website redesign to better reflect its brand identity and improve user engagement. The existing website faced challenges with navigation, visual appeal, and usability, which hindered user interaction and online course bookings.
Problem
Scattered pages and mixed messaging reduced trust and conversions.
Schedules lived in social posts, not on the site.
No consistent brand, imagery or layout rhythm.
Users didn’t know whether to call, DM or fill a form.
Goal
Ship a minimal, elegant site with a hero story, clear information architecture, and a single primary action: book a class / get in touch.
Final design
Key screens and sections.
Shop previews
Social media
Feed tiles and story templates.
Mobile
Conclusion
The Terracat Studio website redesign successfully transformed an outdated platform into a user-friendly, visually appealing experience. By addressing key pain points and incorporating modern design principles, the project achieved its goals of enhancing user engagement and boosting business outcomes. A total of 26 pages and 10 different popups were created, ensuring a comprehensive and dynamic user experience. The client was extremely satisfied with the result, highlighting the success of the redesign in improving both customer satisfaction and business growth. This case study demonstrates the importance of a thoughtful redesign in driving both customer satisfaction and business growth.
