This project was focused on developing a modern, intuitive platform for shortening URLs, offering both simplicity and powerful features. Users can easily shorten, customize, and track their links, with detailed analytics on clicks, unique users, and geographical data.
Despite the abundance of link-shortening tools, most fail to meet modern user expectations:
Many platforms don’t allow branded or editable links, limiting user control and trust.
Many services struggle with responsiveness, making mobile use difficult and frustrating.
Many tools lack essential insights like clicks, locations, or device data.
Overloaded, cluttered interfaces and outdated aesthetics create a poor user experience.
Pictured above: An example of a cluttered, outdated URL shortener with poor mobile responsiveness and no customization or analytics.